WHEN: February 8th, 2014

The Los Angeles County Museum of Art invited my business partner and I from Intellectual Property Prints to be part of their lecture event: Print 4.0. The idea was for each panelist to talk about how they use modern technology (the computer) with old world technology (printmaking).

This was really exciting for both of us because we were talking at the biggest art museum in Los Angeles and on a roster of people who were legends in the field. It was a fairly academic audience and I think we entertained them as much as we informed them about what we did. I remember being bored by some of the talks people gave and just really wanting to amp things up when we got on stage.

One of the coolest things was after the talk we ended up going to Jacob Samuel's print shop where he gave us a private tour of his editions and also offered us pot. It was inspiring to see his space as well as his determination over the years to be the best printmaker at black and white intaglios in the world. 

Here was the museum's official description of the event:

Presented by LACMA's Prints and Drawings Council, LA Print returns for the fourth year as LA PRINT: 4.0, bringing together guests from Cirrus Editions, Edition Jacob Samuel, El Nopal Press and Intellectual Property Prints. The group discusses their engagement with digital technology with individual presentations, followed by a Q & A on this issue, and on its impact on fine-art printing.

Daniel Rolnik Foundation